Education in the general sense is any act or experience that has a formative effect on the mind, character, or physical ability of an individual. In its technical sense, education is the process by which society deliberately transmits its accumulated knowledge, skills, and values from one generation to another. Education can also be defined as the process of becoming an educated person. An educated person refers to a person that has access to optimal states of mind regardless of the situation they are in. That person is able to perceive accurately, think clearly and act effectively to achieve self-selected goals and aspirations.

Educational is focused on information sharing Currently the most widely used style Located the student at the center of the self-teach Circle Access at any time any place Easy participation, enormous resource and well organized knowledge Give a typical example
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Showing posts with label PRODUCTS AND SERVICES. Show all posts
Showing posts with label PRODUCTS AND SERVICES. Show all posts

Product Decisions

Decisions of individual products and services
  • Product attributes: quality, features, style & design
  • Determination of the brand
  • Packaging
  • Labelling
  • Product support services: warranty, after sales service installation, call center, etc. that should be considered the type of products,purchasing behavior, customer, and the environment

MANAGING PRODUCT

THERE ARE 3 LEVELS OF DECISION OF PRODUCTS AND SERVICES:
  1. Decisions of individual products and services
  2. Decisions product line
  3. Product mix decisions

MANAGING NEW PRODUCT DEVELOPMENT

MANAGING NEW PRODUCT DEVELOPMENT
  • New product development is centered customer
  • New product development based on team
  • Systematic development of new products

New Product Development

NEW PRODUCT DEVELOPMENT


THERE ARE 2 WAYS:
ACQUISITION OR NEW PRODUCT DEVELOPMENT

NEW PRODUCT DEVELOPMENT:
  • The creation of ideas
  • Development and testing of the concept
  • Development of marketing strategies
  • business analysis
  • product development
  • test marketing
  • commercialization

Classification of Products

Classification of Products
How Consumers Shop for the Product



Convenience Products
>         Frequently purchased with little effort
>         Low priced
>         Must be convenient                   
             Staples, impulse, emergency
Shopping Products
>         Considerable time & effort in selection
>         Moderately brand loyal
>         Comparison shop
              Clothing, appliances, services
Specialty Products
>         Significant purchase efforts
>         Brand loyalty
>         Unique characteristics important to buyer
             Big Bertha golf club, Rolex
Unsought Products
>         Little awareness or interest until need arises
>        Require much advertising &
           personal selling
           Retirement plans, insurance

CLASSIFICATION OF PRODUCTS AND SERVICES

CONSUMER PRODUCTS
  • PRODUCT KONVENIEN / everyday items: a consumer product that is usually frequent and immediate customer purchasedDivided by 3staple goods, impulse goods, emergency goods
  • PRODUCT SHOPPING (shopping goods): the process of consumer product purchase made ​​comparisons
  • SPECIAL PRODUCTS (specialty goods): consumer products which have unique characteristics or have a well-known brands at the expense of time, effort, or funds
  • PRODUCTS ARE NOT WANTED (unsought goods): products that are not known to the consumer or the consumer may be known but usually never think to buy it

INDUSTRIAL PRODUCTS:

  • Materials and spare parts: spare parts & raw materials
  • Capital goods: installation & equipment
  • Business services and supplies: maintenance and repair of goods, operating supplies

DETERMINING STRATEGY PRODUCTS AND SERVICES

PRODUCT DEFINITIONS
  • A product is anything That can be Offered to a market to satisfy a want & need. A Product That are marketed include physical goods, services, experiences, events, persons, places, properties, Organizations, information and ideas (Kotler, 2000: 394) 

  • Are all things that are offered to the market to get attention, owned and consumed, which can satisfy the wants and needs of consumers 
  • In a narrow sense, products are tangible goods, either whollyintangible such as soap, toothpaste, or a full service such as dental examinations, financial services.
  • Service means all activities or benefits that may be offered one party to another that essentially intangible and does not result in ownership 

 
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