Classification of Products

Classification of Products
How Consumers Shop for the Product

Convenience Products *> Frequently purchased with little effort* *> Low priced* *> Must be convenient* Staples, impulse, emergency	Shopping Products *> Considerable time & effort in selection* *> Moderately brand loyal* *> Comparison shop* Clothing, appliances, services
Specialty Products *> Significant purchase efforts* *> Brand loyalty* *> Unique characteristics important to buyer* Big Bertha golf club, Rolex	Unsought Products *> Little awareness or interest until need arises* *> Require much advertising &* *personal selling* Retirement plans, insurance

Educational Pathways